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Amazon • 2019
Unlock purchasing Xbox All Access on Amazon
In 2019, Microsoft changed the way customers went about purchasing consoles and games. With great bundles and perks, came a complex financial purchasing experience when it became available on Amazon.
Project Overview
Xbox All Access allowed customers to purchase a console (with the option to upgrade after 24 months), Xbox Game Pass, and Live Gold membership as a bundle at a low monthly price. This was financed by Citizens One, via opening a line of credit. This gave a challenge as a retailer; asking customers for detailed information they're not used to providing on Amazon, and limiting the purchase options, making it only available by opening a line of credit with Citizens One. This case study outlines the designs of Xbox All Access and its launch across the US and UK.
My contributions
I led the entire design and research process, working in collaboration with Marketing, Product, Business, and Legal teams across Amazon, Microsoft, and Citizens One. In addition, I consulted regularly with multiple teams across Amazon as we proposed changes on Search, Detail Page, Checkout, and Your Orders. Throughout this process I continuously iterated on designs, conducted usability tests, and worked closely with Product and Engineer teams to prioritise features for MVP.
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